2014.07.07 Save 3 Cents

The Importance of Color

Many businesses are recognizing the importance of printing in color and the benefits it brings including: boosting employee creativity & productivity, grabbing more attention, differentiating products and product identification.   Yahoo Finance recently ran a report on the use of color in companies.  Google is one of the major U.S. corporations researching the power of color.  From the article:

Meghan Casserly, spokeswoman for the U.S.-based organization built around the popular search engine, says Google is still early in its research but has already found “a clear link between color and satisfaction with a person’s work area,” which in turn can boost employee creativity and productivity.

In addition, schools and universities are researching the use of color in business as well.  From the article:

Elyria Kemp, an assistant professor of marketing at the University of New Orleans, said there is more competition than ever for time and attention, and color is “the silent salesperson.”  “We have so much stimuli in the environment,” she said.” That’s why it’s so important to have those distinctive colors that really stand out.”

To read more from the article, click here.

Southern Solutions offers many affordable solutions for small businesses in Southern Maryland to print in color.  From our desktop color printer, the Phaser 6600 to our low end MFP, the WorkCentre 6605 to our popular office MFPs, the  WorkCentre 7200 Series and the WorkCentre 7800 Series, we have a color solution for every size office!

6600DN March Madness

Contact us today for more information on our color printing solutions.

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