JustTech Accelerates Growth in 2025 with Strategic Marketing, AI-Optimized Content, and Exceptional Client Satisfaction

In 2025, JustTech achieved significant business growth, adding 123% more brand-new clients than the previous year. This growth was driven by increased marketing efforts, expanded communications, and a continued focus on delivering reliable Managed IT Services and Managed Print Services to organizations across six states and Washington, DC.

Expanded Marketing, Video Content, and Brand Awareness

Throughout 2025, JustTech increased its marketing and communications strategy to consistently highlight the value of its print and IT solutions. A major focus was original video content that showcased both JustTech’s technology solutions and the people behind the service.

  • 28 original videos created in 2025

  • Distributed across the JustTech website, YouTube, Facebook, LinkedIn, and monthly client emails

  • Designed to educate, build trust, and highlight real-world expertise

This multimedia approach strengthened brand visibility and helped prospective clients better understand how JustTech supports their businesses.

Optimizing for AI Search and Generative Discovery

As AI Overviews and generative search results became increasingly prominent in 2025, JustTech proactively updated website content to improve discoverability in AI-driven search experiences. These updates focused on:

  • Clear, authoritative explanations of services

  • Structured, informative content aligned with how AI summarizes results

  • Improved visibility for searches related to managed IT, managed print, cloud solutions, and local IT support

This forward-looking SEO and AI optimization strategy ensures JustTech remains visible as search behavior continues to evolve.

Outstanding Customer Feedback and Online Reviews

In early 2025, JustTech implemented a post-service survey process, requesting feedback after every service incident. Survey results are shared through Proven Expert, a third-party customer feedback platform that also aggregates reviews from Google and Facebook.

The results exceeded expectations:

  • 425 verified reviews collected

  • Average rating: 4.87 out of 5 stars

  • Reviews published on both Proven Expert’s platform and the JustTech website

This transparent approach helps potential clients confidently evaluate JustTech based on real customer experiences.

Comprehensive Local Support Backed by Specialized Teams

With thousands of clients across six states and Washington, DC, JustTech invests heavily in skilled personnel and support resources to ensure consistent service quality and high client satisfaction.

Managed Services Help Desk (Local Support)

JustTech’s local Help Desk provides Level 1 and Level 2 support, including:

  • Copier and printer supplies and service incidents

  • Copier and printer IT support

  • Network and IT incidents

  • Software and application assistance

Clients can reach the Help Desk by email, phone, or ticketing system for fast, reliable support.

Customer Care Specialists (CCS)

The Customer Care Specialist team proactively contacts clients to:

  • Assess satisfaction levels

  • Identify opportunities for improvement

  • Update account contact information, especially important amid higher workforce turnover

Technical Analysts and Print Specialists

JustTech’s Technical Analysts deliver onsite print support across all regions. These technicians are Xerox-trained and certified, bringing extensive experience and consistency to every client environment.

Solutions Specialists and Account Management

Solutions Specialists manage print accounts, support existing clients, and assist with new client engagements—ensuring solutions are aligned with both current and future needs.

Managed IT Experts and Cloud Specialists

  • System Administrators provide remote and onsite IT support and hold multiple industry certifications

  • The Cloud Migration Specialist performs detailed assessments and full cloud migrations, using cloud orchestration to securely integrate public and private cloud environments

  • The IT Sales Engineer supports new managed IT clients from onboarding and conducts quarterly check-ins to adapt solutions as client needs evolve

Operations Team

JustTech’s Operations Team supports both print and IT clients by managing:

  • Equipment and supply orders

  • Billing and invoicing

  • Back-end customer assistance

A Proven Partner for Managed IT and Print Services

Through strategic marketing, AI-optimized content, outstanding customer reviews, and a highly skilled team, JustTech continues to grow while maintaining an exceptional level of service. The results in 2025 reinforce JustTech’s position as a trusted local partner for Managed IT Services, Managed Print Services, cloud migration, and secure technology solutions.

Contact us for more information.

About Just·Tech
Just·Tech, a 2020 & 2021 Inc. 5000 designee and a 2023 & 2024 CRN MSP 500 honoree is a technology company and has been keeping more than 2,000 clients happy since 2006 in providing our Print Solutions, Network & IT Solutions, Cloud Fax and custom Xerox App Solutions.

Areas we support:

  • Washington DC Metropolitan area including parts of Virginia & Maryland and also Southern Maryland
  • Northern Virginia, Eastern Panhandle of West Virginia and the Shenandoah Valley in Virginia
  • North Eastern Virginia and the Northern Neck of Virginia including the cities of Fredericksburg & Stafford
  • West Central Virginia including the cities of Harrisonburg, Staunton & Charlottesville
  • South Western Virginia including the cities of Lynchburg and Roanoke
  • North Central West Virginia including the cities of Morgantown, Fairmont, Clarksburg & Elkins
  • WV/KY/OH tri-state region including the cities of Huntington, Charleston, Ashland and Portsmouth

Through our Print Solutions, we offer sales and support for Xerox multifunction copiers & printers. Just·Tech is a Xerox Diamond Partner and one of the top ten Xerox partners in the country.  We also provide supplies & service support for HP, Lexmark, Dell and Brother printers. Currently we are managing thousands of copiers & printers making millions of copies & prints every month.

With our Network Solutions, we provide Managed Network Services & IT Support to hundreds of small businesses, non-profits and religious organizations. We specialize in proactive support and provide onsite & remote assistance.

Just·Tech is the first Xerox certified Personalized Application Builder Authorized Developer in the United States. With our App Solutions, we create custom apps for Xerox multifunction copiers that increase efficiency and improve workflows. Just·Tech is the exclusive reseller in the U.S. of the most affordable and complete print management app solution, PrintAnyWay.  There are more than 100,000 apps that we have created installed on Xerox devices across the globe.

Contact us for more information.