On April 21, Sarah Costello, Director of Sales at JustTech, traveled to the Gil Hatch Center in Rochester, NY to attend the Xerox North American Channel Partner Production Summit. She joined more than 100 channel partners from across the United States and Canada for a multi-day event focused on innovation, collaboration, and the evolving future of production print.
Hosted by Xerox, the summit brought together industry leaders and partners to explore new technologies, share insights, and strengthen strategies that drive performance and profitability in today’s competitive landscape.
Event Overview: Powering Performance. Driving Profit. Building the Future.
The summit spanned April 21–23, 2026 (with a welcome reception on April 20), offering a structured blend of executive insights, hands-on sessions, and real-world applications.
Welcome & Networking
The event kicked off with a welcome reception at the Woodcliff Hotel & Spa, giving attendees the opportunity to connect, exchange ideas, and build relationships ahead of the formal sessions.
Day 1: The Future Starts Here
The first full day focused on vision and innovation, emphasizing how partners can build what’s next—together.
Key highlights included:
- Executive insights from Xerox leadership on industry direction
- A deep dive into the Xerox Production Ecosystem
- Exploration of the Xerox Fiery Advantage platform
- Interactive production experience sessions featuring technologies such as Primelink, Iridesse, Proficio, FreeFlow Core, XMPie, and IPJ900
- A focused session on unlocking new revenue streams through digital embellishments
The day concluded with networking opportunities and informal collaboration among peers.
Day 2: Production in Action
The second day shifted from strategy to execution, showcasing how technology translates into real-world results.
Sessions included:
- Open discussions and production Q&A with industry experts
- Continued hands-on experience sessions across key production platforms
- A live-streamed demonstration from Saint John, New Brunswick highlighting end-to-end automation
- Third-party finishing solutions featuring partners such as Plockmatic, GBC, and Duplo
- A candid “Real Talk: Partner Edition” panel, offering peer insights and practical takeaways
This day emphasized operational efficiency, workflow automation, and maximizing production capabilities.
Day 3: Winning the Market
The final half-day centered on growth strategies and competitive positioning.
Topics covered:
- Sales tools and resources designed to accelerate success
- Proven Xerox success factors and best practices
- Strategies for overcoming competitive challenges
- Identifying unique Xerox differentiators in the marketplace
- Optional tours, including toner manufacturing and archival processes
Key Takeaways
The Xerox North American Channel Partner Production Summit reinforced the importance of innovation, automation, and collaboration in driving success within the production print space. From advanced workflow solutions to new revenue opportunities through embellishments, the event provided valuable insights that partners can immediately apply to enhance performance and deliver greater value to clients.
For JustTech, participation in this summit reflects an ongoing commitment to staying at the forefront of technology and bringing best-in-class solutions to the organizations we serve.
👉 Contact JustTech for more information.
About Just·Tech
JustTech is an award-winning technology company celebrating 20 years of serving organizations across the Mid-Atlantic region. A 2020 & 2021 Inc. 5000 honoree and a 2023 & 2024 CRN MSP 500 designee, JustTech supports more than 2,000 organizations with comprehensive Print Solutions, Managed IT & Network Services, Cloud Fax, PrintAnyWay™ print management software, and custom Xerox® App Solutions. As a Xerox Signature Partner, the company provides the full line of Xerox multifunction copiers and printers, backed by local service and support, currently managing thousands of devices that produce millions of pages each month.
JustTech delivers proactive, enterprise-level technology support to small businesses, nonprofits, schools, and religious organizations through both remote and onsite services. Their Managed IT and Supplemental IT offerings focus on cybersecurity, cloud solutions, network performance, and business continuity—helping organizations operate more efficiently while reducing risk and downtime.
Headquartered in the Mid-Atlantic, JustTech serves clients across the Washington, DC metropolitan area (including Virginia and Maryland), Southern Maryland, Northern Virginia, the Shenandoah Valley, the Eastern Panhandle of West Virginia, the Northern Neck and Fredericksburg region of Virginia, Central and Southwest Virginia, North Central West Virginia, and the WV/KY/OH Tri-State region.
Learn more at JustTech.com or contact JustTech to discover how a local, full-service technology partner can support your organization’s growth.
