Joshua Justice, President of JustTech recently discussed the brand new Xerox PrimeLink C9200 Series with CRN. This innovative, built from the ground up light production model has many benefits and enhancements that previously were only available in larger models.
From the article:
Additionally, the company has introduced a new product aimed directly at capturing business just south of the enterprise with its PrimeLink C9200, an entirely new device that brings capabilities of larger, more expensive production printers down to Main Street in an affordable package that is loaded with enablement.
“We as a partner. We want something that’s new. We want something that’s different. We want something that’s beneficial to clients,” said Josh Justice, president of Just Tech, a La Plata, Md.-based solution provider and one of the largest Xerox partners in the U.S. “Channel mainly goes after SMB and these are the clients we go after. These are the clients that we compete to win, and oftentimes, these are the most competitive sell cycles, and to see that we have, you know, something like this, that’s such a game changer, that’s so much better than what we have before.”
JustTech is a Xerox Diamond Partner and has been a Xerox partner since it was founded in 2006. Justice — a member of the Xerox Mono Branded Advisory Council — was recognized last month during the company’s Global Partner Summit for his years of work with Xerox. He said the longtime print and copy icon delivered the goods for the channel with PrimeLink.
“The pricing was incredible,” he told CRN. “The pricing was less than the previous model. I was shocked. I can tell that Xerox really wants to win with this product. They’re all in, you know, I would have expected based on the capabilities of price increase. But I really think that they want to gain market share, as do I and really want to win with this product.”
Karl Boissonneault, Xerox President, North America, and Canada Channels also shared additional thoughts on the new PrimeLink models:
I’m sure you’ve heard before that things like, well, the speeds and feeds don’t really matter or most products are similar or it’s not about capabilities, it’s mostly about price points. All of that has changed with PrimeLink. I can’t remember the last time I had partners call me and say, ‘Wow, this product is phenomenal.’
The first thing people will talk to you about is the quality output that comes out of it. It is, what we call mid-range to high production environment, quality-type outputs.
It provides production-level, front-to-back registration. It’s got great media flexibility. It can handle a bunch of different stocks, banners up to 51 inches, all the things you would expect, (up to) 400 GSMs (grams per square meter paper stock), 24-inches deep, all the great things which are usually reserved for really, kind of, high-end production devices are now brought into what I like to call it more of a compact footprint, which is another key element of this product.
Because of its compact footprint, it can serve in both office and light production environments. Think of marketing firms, even law firms. You will see some of these devices in there because of its compact footprint.
Check out the official launch announcement with video overview for more information.

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About Just·Tech
Just·Tech, a 2020 & 2021 Inc. 5000 designee and a 2023 & 2024 CRN MSP 500 honoree is a technology company and has been keeping more than 2,000 clients happy since 2006 in providing our Print Solutions, Network & IT Solutions, Cloud Fax and custom Xerox App Solutions.
Areas we support:
- Washington DC Metropolitan area including parts of Virginia & Maryland and also Southern Maryland
- Northern Virginia, Eastern Panhandle of West Virginia and the Shenandoah Valley in Virginia
- North Eastern Virginia and the Northern Neck of Virginia including the cities of Fredericksburg & Stafford
- West Central Virginia including the cities of Harrisonburg, Staunton & Charlottesville
- South Western Virginia including the cities of Lynchburg and Roanoke
- North Central West Virginia including the cities of Morgantown, Fairmont, Clarksburg & Elkins
- WV/KY/OH tri-state region including the cities of Huntington, Charleston, Ashland and Portsmouth
Through our Print Solutions, we offer sales and support for Xerox multifunction copiers & printers. Just·Tech is a Xerox Diamond Partner and one of the top ten Xerox partners in the country. We also provide supplies & service support for HP, Lexmark, Dell and Brother printers. Currently we are managing thousands of copiers & printers making millions of copies & prints every month.
With our Network Solutions, we provide Managed Network Services & IT Support to hundreds of small businesses, non-profits and religious organizations. We specialize in proactive support and provide onsite & remote assistance.
Just·Tech is the first Xerox certified Personalized Application Builder Authorized Developer in the United States. With our App Solutions, we create custom apps for Xerox multifunction copiers that increase efficiency and improve workflows. Just·Tech is the exclusive reseller in the U.S. of the most affordable and complete print management app solution, PrintAnyWay. There are more than 100,000 apps that we have created installed on Xerox devices across the globe.
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