During the summer of 2026, JustTech participated in Shenandoah University’s MBA Summer Project for the MBA 603 course, collaborating with MBA students on an in-depth evaluation of JustTech’s Certified Pre-Owned (CPO) Xerox equipment program.
Shenandoah University approached JustTech in part because of our emphasis on remanufactured office technology, sustainability, and circular business practices. The project provided an opportunity for JustTech to share our experience while gaining a fresh perspective on how we can make Certified Pre-Owned equipment more visible, accessible, and valuable to current and prospective clients.
Extending the Life of Office Technology
When organizations upgrade their Xerox copiers, printers, and multifunction devices, equipment that is only three to five years old is frequently returned to JustTech. While these devices may no longer be the best fit for the original client, many still have years of productive life remaining.
Rather than unnecessarily sending this equipment into the waste stream, JustTech evaluates eligible devices and remanufactures qualifying equipment to our high standards. These Certified Pre-Owned devices can then be placed with organizations where their capabilities, expected usage, and economics make sense.
This approach is an important part of JustTech’s commitment to the Circular Economy. By extending the useful life of office technology, we can help reduce electronic waste while providing clients with another cost-effective equipment option.
There can also be significant financial advantages. New Xerox technology remains the right solution for many organizations, particularly when the latest features, performance, security, or production capabilities are required. For other organizations, professionally prepared Certified Pre-Owned equipment can deliver the functionality they need at a lower equipment cost.
Our goal is not to recommend one approach for every client. It is to help each organization determine which solution best fits its requirements, budget, workflow, and long-term objectives.
Collaborating with Shenandoah University MBA Students
Throughout the summer project, JustTech participated in multiple discussions with Shenandoah University MBA students covering our business objectives, available CPO inventory, recurring service value, customer needs, and opportunities to increase awareness of Certified Pre-Owned equipment.
Members of the JustTech sales team also contributed directly to the project, providing real-world feedback on the questions prospective CPO buyers commonly ask, the reassurance customers need when considering previously owned equipment, how sales representatives discuss CPO solutions, and the channels through which potential customers typically reach JustTech.
A central question emerged from these conversations: How can JustTech make Certified Pre-Owned Xerox equipment easier for customers to discover, understand, and evaluate?
A Dedicated Certified Pre-Owned Experience
One of the project’s primary recommendations was the development of a dedicated Certified Pre-Owned section on JustTech.com.
The proposed CPO webpage would provide a central destination where organizations can learn about JustTech’s remanufacturing process, understand the benefits of Certified Pre-Owned Xerox equipment, get answers to common questions, and easily contact our team about available solutions.
The students also developed a prototype illustrating how this new experience could work. Their recommendations included clear inquiry options, answers to common buyer questions, straightforward information about the CPO program, and stronger connections between Certified Pre-Owned technology and JustTech’s broader Circular Economy initiatives.
The project also explored ways to support the new webpage through sales materials, QR codes, digital marketing, email campaigns, and social media.
Building Confidence in Certified Pre-Owned Technology
One of the most valuable findings from the project involved understanding the concerns customers may have when evaluating previously owned office equipment.
Organizations naturally want to know whether a Certified Pre-Owned device will be reliable, secure, professionally prepared, properly supported, and appropriate for their expected print volumes and workflows.
Those questions are important, and they reinforce why JustTech’s process and ongoing service support are such critical parts of the CPO offering.
Certified Pre-Owned equipment can be particularly attractive to small and midsized businesses, nonprofit organizations, churches, professional offices, existing JustTech clients approaching replacement decisions, and other organizations seeking to maximize their technology budgets.
The new CPO experience will make it easier for these organizations to understand their options and start a conversation with JustTech.
Turning an MBA Project Into Action
We greatly appreciate the time, research, thoughtful discussions, and recommendations provided by the Shenandoah University MBA students and faculty throughout the summer project.
This collaboration was more than an academic exercise. The recommendations provided practical ideas that JustTech plans to put into action.
The project reinforced an opportunity we already believed strongly in: quality office technology should not be discarded simply because it has been replaced by a newer model. When properly evaluated, remanufactured, and supported, eligible Xerox equipment can continue delivering value for years.
Check back soon! JustTech is preparing to launch a new section of our website dedicated to our Certified Pre-Owned Xerox equipment offerings.
We look forward to making it easier than ever for clients to explore CPO technology, understand its financial and environmental benefits, and determine whether a Certified Pre-Owned solution is right for their organization.
👉 Contact JustTech for more information.
About Just·Tech
JustTech is an award-winning technology company celebrating 20 years of serving organizations across the Mid-Atlantic region. A 2020 & 2021 Inc. 5000 honoree and a 2023 & 2024 CRN MSP 500 designee, JustTech supports more than 2,000 organizations with comprehensive Print Solutions, Managed IT & Network Services, Cloud Fax, PrintAnyWay™ print management software, and custom Xerox® App Solutions. As a Xerox Signature Partner, the company provides the full line of Xerox multifunction copiers and printers, backed by local service and support, currently managing thousands of devices that produce millions of pages each month.
JustTech delivers proactive, enterprise-level technology support to small businesses, nonprofits, schools, and religious organizations through both remote and onsite services. Their Managed IT and Supplemental IT offerings focus on cybersecurity, cloud solutions, network performance, and business continuity—helping organizations operate more efficiently while reducing risk and downtime.
Headquartered in the Mid-Atlantic, JustTech serves clients across the Washington, DC metropolitan area (including Virginia and Maryland), Southern Maryland, Northern Virginia, the Shenandoah Valley, the Eastern Panhandle of West Virginia, the Northern Neck and Fredericksburg region of Virginia, Central and Southwest Virginia, North Central West Virginia, and the WV/KY/OH Tri-State region.
Learn more at JustTech.com or contact JustTech to discover how a local, full-service technology partner can support your organization’s growth.
